5 dias

The Spending Reset: Rewiring Emotional & Financial Patterns

Por Zuzana R.

O que você irá aprender

This course is not about budgeting. It’s about understanding why spending feels regulating in the moment — and why that relief doesn’t last. We explore the emotional drivers underneath impulsive purchasing: • Insecurity • Loneliness • Identity gaps • Social comparison • Stress • Dopamine spikes • Avoidance of discomfort And we replace short-term reward loops with deeper stability. COURSE STRUCTURE Day 1 – Understanding the Spending Loop Mapping: Cue → Emotion → Purchase → Temporary Relief → Shame → Repeat Focus: Habit loop + nervous system activation Day 2 – Insecurity & External Validation Exploring: “I buy, therefore I am.” Identity and worth are tied to possessions. Focus: Self-esteem stabilization Day 3 – Urge Surfing & Dopamine Recalibration Learning: How to sit with the urge to buy without acting. Focus: Distress tolerance + reward reset Day 4 – Emotional Replacement Strategies What are you actually needing when you shop? Connection? Novelty? Comfort? Control? Focus: Internal regulation alternatives Day 5 – Long-Term Identity Shift From consumer identity → grounded identity Focus: Values, self-concept, internal approval

Zuzana R.

Žilina, Slovakia

Zuzana Robertson is a psychologist with over 18 years of experience, trained also in CBT hypnotherapy and evidence-based approaches for insomnia, stress management, and anxiety-related difficulties. Her work focuses on understanding the psychological mechanisms that drive behavioral patterns, emotional regulation strategies, and self-worth...

Lição 1

Understanding The Spending Loop

This lesson maps the emotional and neurological cycle behind impulsive or emotionally driven spending. You’ll identify cues, underlying emotions, anticipation patterns, and the temporary relief that reinforces the loop. By understanding how the nervous system responds to discomfort, you begin shifting awareness earlier in the cycle - where choice becomes possible.

Lição 2

Insecurity & External Validation

This session explores how identity, comparison, and self-worth influence purchasing behaviour. You’ll examine how external validation temporarily regulates insecurity and how consumer-based identity can create ongoing pressure. The focus shifts from decorating the exterior to strengthening internal foundations.

Lição 3

Urge Surfing & Dopamine Recalibration

In this lesson, you practice staying with the urge to spend without acting on it. You’ll learn how dopamine drives anticipation, how neuroadaptation raises reward thresholds, and how delaying response strengthens emotional regulation. This is where awareness becomes embodied skill.

Lição 4

Emotional Replacement Strategies

This session helps you distinguish between emotional needs and the strategies used to meet them. You’ll identify what you are truly seeking when spending arises - such as connection, comfort, novelty, control, or validation and learn how to respond to those needs directly rather than symbolically.

Lição 5

From Consumer Identity To Grounded Identity

The final lesson focuses on identity-level change. You’ll explore how behaviour follows self-concept and how internal qualities provide more stability than external symbols. Through repetition and neuroplasticity, you begin shifting from reactive spending toward grounded, intentional choice.

Zuzana R.'s Collection

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