Why Do I Shop When I’m Anxious? - by Zuzana Robertson, Psychologist

COURSE

Why Do I Shop When I’m Anxious?

With Zuzana Robertson, Psychologist

Stop the cycle of anxious spending and shopping regret. If you’ve ever bought something you didn’t need, felt a rush, then felt guilty an hour later, this course is for you. This isn’t a budgeting course. It won’t tell you to make a spreadsheet or cut up your cards. It’s a nervous system approach to emotional spending, built by a Psychologist. In five short sessions you’ll learn to spot your personal spending loop before it takes over, understand the real insecurity or stress driving the urge, ride out cravings without giving in to them, meet your actual emotional needs instead of shopping to numb them, and build a sense of worth that doesn’t depend on what you buy. Backed by neuroscience. No shame, no restriction. Just awareness and a calmer relationship with money. Start with Day One.


Meet your Teacher

Zuzana Robertson is a psychologist with over 18 years of experience. Her work focuses on understanding the psychological mechanisms that drive behavioral patterns, emotional regulation strategies, and self-worth instability. Through her teaching, she integrates cognitive behavioral principles, nervous system science, habit formation research, and attachment-informed perspectives. She has a particular interest in how modern environments - including consumer culture - influence identity, comparison, and emotional coping patterns. Rather than approaching behavior change through restriction or willpower, her work emphasizes awareness, regulation capacity, and identity-level shifts. She combines psychoeducation with guided experiential practices designed to support sustainable, internally anchored change. Her teaching style is structured, psychologically informed, and calm, creating a thoughtful space for self-reflection and behavioral transformation.

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5 Days

9 students

5.0 stars

9 min / day

Addiction

English


Lesson 1

Understanding The Spending Loop

Every purchase you regret has a pattern behind it. This lesson maps the emotional and neurological loop underneath impulsive spending — the cue, the underlying feeling, the anticipation, and the brief relief that keeps the cycle going. Once you can see the loop, you can start to interrupt it.

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Lesson 2

Insecurity & External Validation

Sometimes what we’re buying isn’t a thing, it’s a feeling — of being enough, of keeping up, of being seen. This session explores how identity, comparison, and self-worth quietly drive purchasing decisions, and how a consumer-based identity can leave you feeling less secure, not more.

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Lesson 3

Urge Surfing & Dopamine Recalibration

You don’t have to act on every urge for it to pass. In this lesson, you’ll practise staying with the impulse to spend without giving in to it, and learn how your dopamine system resets when you do. You will learn to practice urge surfing.

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Lesson 4

Emotional Replacement Strategies

Underneath most spending is a real need whether it is connection, comfort, novelty, control. This session helps you name what you’re actually seeking, so you can meet it directly instead of through your card.

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Lesson 5

From Consumer Identity To Grounded Identity

The final lesson moves from behaviour to identity. You’ll explore how self-concept shapes spending far more than willpower does, and how repetition and neuroplasticity help you build a steadier sense of self that doesn’t need external symbols to feel secure.

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