Grief Growers,
I am really thrilled to introduce you today to Art Sheikh,
Who has invented an app called Circle It,
Where you can literally leave notes,
Videos,
Audio recordings,
And even send flowers to people you love after your death.
And so it's such a cool way to leave a legacy beyond your time on this earth,
And also to receive legacy notes from people that you love after they've gone to.
So Art,
I understand there's a lost story behind this app,
And we would love if you'd share it with us today.
Absolutely,
Shelby.
Thank you for inviting me,
And nice to meet you.
So from a Circle It story standpoint,
Right,
Circle It is a very personal technology in that sense that the technology,
The roots of it goes back to our early childhood growing up.
So my father was a captain in the ship in the merchant marine business.
So in his line of work,
He would travel about nine months out of the year and to different countries and all that.
And as growing up,
We would travel with him throughout the world,
Mom and all four brothers together.
So my dad was one of the early adopters of he had his own camera and then when the movie camera came out,
He was one of those ones who first went in and got those things and what he really wanted to do was to capture his kids growing up.
So a lot of dad and us traveling through the years,
Right,
That captures those memories.
So over time,
We saw those things and many of us those forgot.
But eventually,
Fast forward,
Like 2011 is when we started getting the shoebox full of memories from dad,
Like all these early childhood memories that he had created.
So he took pictures and he wrote letters for his kids.
So he did a lot of these things to pass on his legacy.
So he had given a lot of those things to me.
So it really came around from that actions of what my dad did,
Because what my dad wanted to do was to give me a lot of those memories to share with the future generation,
Which is my nephews and nieces.
So he left cards for them.
He left letters for them.
He left gifts for them for me to deliver to them in the future.
So I think between 2012 when my father passed away,
And all from the years since then,
I continued to do the things that he wanted me to do as a son,
Things he had asked and left for us to do for him.
So ultimately to a point where I was looking at a card that he had left and it kind of just talks about like the it was an occasion card in the advance that he wrote down and he put some money in it,
And a personal message for my niece.
So when he's looking at that,
I'm like,
We got to do something with this technology and somebody has to build a technology that can help people do that.
So that is how Strelk really started.
And I'm curious about that because there's this inspiration derived from a man who really knew that he wasn't going to be around forever.
And I'm kind of curious about where that mentality came from for your dad,
Because at first it seemed like this intention of I want to capture memories of my family having good time,
But especially as he got closer to perhaps what was the end of his life in 2011.
And he was like,
I want to capture the gifts for the nieces and nephews and here's your shoebox of memories.
And there was definitely this knowing of I'm not going to be around forever.
So I wonder where that came from for him.
Yeah,
So it's from my dad's perspective,
He's always believed in this fact that life is short and tomorrow is not guaranteed philosophy,
Right?
Like you got to live life to the fullest moments and everything.
As he got into his 60s.
It's a lot of this came in because he had so much effort and everything that he had been saving and sharing with people.
He wanted to make sure that before he leaves,
He gets it out in the hands of the people that really need those things.
Yeah,
And there's very much a sense of altruism about it.
The things that I make are greater than me.
Or,
Yeah,
You need to receive this message in some way,
But in the future and I love that forward looking component of it because it,
For lack of better phrasing,
It's like when you're standing in front of the ocean and you're like,
Wow,
This thing is so much bigger than me.
I often have that perspective with time.
I'm like,
Oh,
One day I'll die,
But then time and the world as we know it will continue on without us.
And so it's a very humbling thing to think about.
Yeah,
And it's like as we started building Circulate,
I learned a lot is that the legacy and the preservation is a very strong need in people that especially are looking at baby boomers and all they're really looking at this from an angle.
There's not really a single technology that can do this,
All this in a private and secure fashion.
Yeah,
So talk more about that because you went from receiving all of these things at a personal level from your dad and then he passed away.
And then there's the reality or the process of designing the intimate relationship that you had with your dad into an app so that other people can participate in their own ways with their own letters and photographs and audio clips and videos.
Video is my favorite part because I love seeing old videos of my mom.
And even this is my other favorite part because many grief growers don't know this,
But I used to be a florist.
Sending flowers,
You can send flowers into the future.
So how did it go from this was a thing that my dad did for me and I thought it was really cool and meaningful to,
Okay,
Now we're going to share this with the world through an app.
Yeah,
So it's before the sharing it to the world came in the need of actually preserving our own family legacy.
So the first step at Circulate was just really creating a technology that our own family can use in a private manner.
Because a lot of our family members value privacy and they never made it to Facebook.
My dad never made it to any of the social media tools and all and he wanted to.
Oh,
Sure.
Yeah,
So there is a lot of I would never think of that.
Yeah,
So there's a lot of those void was there right so and these things couldn't be accomplished on a social media because 20 years later you don't want a message from your grandfather showing up on TikTok.
You're correct.
So,
So that is the type of.
So I'll tell you this,
The type of messages that dad wrote and left right like if you had an opportunity to read those things those should do are meant for my nephews and nieces and just them and if they decide to share this up to them.
Because that's what is with.
So that's really what was Circulate first thing is first build something that we are technology that number one,
If I'm not there,
I can that what dad has left can still happen because I still have to deliver flowers to my niece,
That is seven years old.
Her wedding maybe 20 years from now.
Right.
So,
In order to carry on my dad wish I have to be there,
And alive to circular the technology that takes that completely out of the equation and allows you to basically deliver everything you want for your loved ones whenever you want that moment,
Or whenever that feature moment happens.
And that's just so cool to me because that was my first thought and fear and kind of starting to write my own will I know I only turned 28 years old in August but hosting this podcast I know,
Especially from the guest Kate Mansour who came on in season two or season three.
She wrote a book called you might die tomorrow,
And I'm like yeah you're right.
And so,
In writing a will or some kind of document that's like here's what to do with my stuff when I'm dead,
It kind of depends on other people being able to carry out those orders on your behalf and so to hand it over to technology that can do it automatically for you is really pretty cool because it takes them.
It's almost like you've overcome the human hurdle of death in your own kind of way.
Yeah,
Yeah we we basically I,
I once asked one of the teenagers who was looking at the technology and I like to ask them and see what they think of it,
What comes to their mind.
And the girl looked at it and she goes,
This allows you to cheat time.
I'm like that's brilliantly put.
Ah,
Yeah,
And I can see how that would be true.
And it kind of.
It allows you some kind of freedom I like the privacy aspect because it's not like you're going to be reminded on Facebook of something your dad or your grandmother or your sister posted,
You know,
Five years ago and you get the memory things that pop up you actually have to be available on social media and so I like that component,
But then this other component to have it being automated or independent so that the only person you really have to lean on for how you want these things to go as yourself and so they're very very personal for that reason it's not independent like I don't need any of you it's independent,
As in this message these flowers this video this audio clip this photograph is coming exclusively from me,
And there's not this reliance on another human to carry it out wow to cheat time.
That's such a neat phrase.
Cheat time and the way we look at right is the whole concept of wanting to be there for your loved ones,
Whether you are there or not,
They,
Your love will be there for them in circular right so think about all the holidays and occasion,
Whether we are there or not our loved ones,
And all what would they do they miss their parents,
They miss their brothers and sisters and family members that have gone right so that's the way to be there.
Yeah.
So I mean this is probably an appropriate time to ask like what are the limitations of the app,
Like how far into the future.
Does it go Where do you source,
Your flower deliveries from like how does this logistically happen as a user and number one thing about circulate what we are building and that your viewers will hear we are essentially building a technology that is like a Wikipedia right only private like that carries everything that you need and in a,
In a,
In a free in a private manner for the world so we,
We,
Our goal is to build a technology that will last a lifetime as long as people care about each other those technology this technology will exist but really circulate the way the technology really works right is nowadays like with help of all the advancement and everything that has happened all the data that you share with us,
We become the custodian.
We hold that thing in the cloud with for you and for your loved ones in the future for and we deliver it whether the event has given you have a defined date for an event,
Or whether you tell us what has to happen in the future so when my grandson gets married I want him to get this message from grandfather and flowers and cake that circle.
So how does that work because you can't always predict like when your granddaughter is going to graduate,
Or when your spouse gets a promotion,
Or something like that like how do you predict these dates that are unpredictable.
Absolutely.
Absolutely.
This was a problem that my dad says like he didn't know the dates for the wedding for my niece.
Okay,
So he gave it to me to wait till the day,
She gets married in circular technology we have a machine learning and a validation based process where we authenticate validate and predict the future delivery date so what happens is if a grandfather creates a card for a loved one for a grandchild who may be five years old,
Very maybe 30 years from now circular takes that that that and is now looking and trying to figure out the date when the kid is getting married,
Which may be 30 years from now.
So if the grandfather is going to be a part of the process,
Okay through machine learning that comes in through other cards being created by that the user contributes that information,
The grandfather can provide us that date and time but if the grandfather is going to be a part of the process,
Then the whole process is going to be a process that you work with your family members and your custodians that you,
You have already assigned to make sure the card and the gifts and everything are delivered so this whole process we have kind of created this in the way without any,
Any manual intervention this whole process can happen.
So,
I'm wondering how people have experienced circle it if you have some neat stories about reviews that have poured in from people who've received messages or from people who've used it and set up.
I don't know 1020 years worth of deliveries of information into the future.
Yeah,
So it's like we,
I can tell you about the reviews,
But I'll tell you some real stories of the folks that that have called me and shared all those things like so I hear a lot of different things coming from different folks on how they're using circular so we have a mom that that writes a letter to her kids.
Every single day,
Unknown on circular.
Okay,
The goal.
The reason why she does that is because she lost her parents very early in her life.
So,
She doesn't want her kids.
Just have that in case something ever happens to her so hard.
She told me her biggest fear is dying before the kids are of age,
Grown age.
So that's why you just circulate I have a father and a personal friend who got diagnosed with cancer during the time and he was diagnosed with cancer he understood how life can be short,
And thank God he's healthy and everything but during that time when he was battling cancer,
He found the news that he is pregnant,
His wife is pregnant with the child.
And so he started writing journals not knowing that he'll make it or not.
Through that process and he wanted the kid to know all the wisdoms that the father could give to his child.
So,
We have seen folks for from all sorts like mom,
Father,
Grandfathers who are sharing old pictures teaching about family values,
A lot of this is really going on and since circular is so new in the marketplace with things,
How people are using it is evolving we have just kind of created a really smart mouse trap for you to solve a very important problem with just time,
Right,
Everything in the world is now now now circulated everything about feature for your loved ones,
Because if you're not there those that love you will miss you.
Yeah.
And,
Oh gosh,
I mean the possibilities in this are literally endless because I'm thinking as a mother if you write one letter to your kids,
Every day until the end of your life you are getting years and years and years and years and years worth of letters.
And that's really cool and even if you don't hold yourself to do that strict of a standard like I have to write one letter every day,
Even if you do one once a week or once a month or once a year and it gets delivered to your kids on their birthday or on your birthday or something like that for years into the future it's like you get to retain so much of them.
Let me tell you a story of a mom right who had a tradition of sending cards on Valentine Day to his son,
Joel.
And she couple of years ago,
Joel was really sad because this that past Valentine was the first well in time,
Where he never got a card from mom because mom passed away from cancer.
And this is a personal friend and family that I know about,
He's a football coach,
But grown man crying because he had that tradition with his mom.
And I wish Circulate was built at that time she could have used it.
Yeah,
Because it speaks to this pain of longing.
Brene Brown,
In her book Rising Strong talks about there's three L's that come up in the face of grief there's loss,
Feeling lost,
And then longing.
And one of the hardest ones that a lot of people kind of refuse to acknowledge about grief is there's this perpetual ache of,
I am constantly missing someone or something like this presence in my life,
Their voice,
Their stories,
Their insight,
Their wisdom,
Even their humor.
I'm like,
Here's me I would probably record a joke and send it 30 years in the future.
To tell to relatives or whoever else happens to be around at that time.
You'll be surprised what people say.
People have saved voicebails from their parents that they will never give up.
They want to share that with their loved ones and their generations.
There is a whole amount of storytelling about us and our lives that people want to do.
Circulate is going to give you this gear to build around just families and loved ones and teaching kids about your generation.
And that's why we call Circulate a generational platform.
Yeah.
Well,
And why do you think it's so important to leave a legacy?
Like,
Why is there this human desire to,
To go beyond my own life and leave something bigger than myself?
Well,
It's an absolutely valid question because we,
I mean,
I didn't look at what's going on with people before I built Circulate,
Right?
But when I built Circulate,
I started finding all the reasons why this is all is going around.
So one of the most important thing we learned is people want to be remembered and they want to be in the lives of their loved ones and now and in the future.
And that is the whole concept of being there because whether I'm there or not,
If my son's birthday will happen,
The weddings and graduations and all those things will happen,
Right?
So that is,
That is your future proofing yourself in that sense.
And if you're there,
Those cards and gifts,
Just imagine tomorrow getting a card from your grandma that was sealed and that message 20 years ago.
Okay.
So just,
We're just getting that is better than any card you will ever walk in and buy and send it to anyone.
Very true,
Because you know exactly who it came from.
And kind of the story behind its creation.
It was made for you.
And it was intended,
Somebody went 20 years ago,
Effort to make sure that you're loved,
Right?
Like that is what my nephews and nieces are seeing.
Okay.
Because when I deliver those,
I saw what what was happening to them.
Yeah,
It's,
It's very,
It gives me so like so many chills to think about because it's like somebody who's not even here right now on the earth cares so much about what's happening to you in your life today.
It feels very,
I mean,
You're connecting across generations,
But I mean there's something to be said.
I don't know if we're going to jump into the realm of physics here but like space time continuum,
Something's happening where you are allowing people's energy to continue to be transmitted.
Even though their physical body is no longer here their intention,
And their love lives on.
Absolutely.
Because that,
And then,
Even with the future generation like so all the things we have about us today.
All our digital life that is there.
One day when our credit card stops working these things will stop shutting down right those iClouds and things we pay for for our 10 gigabyte or terabyte of storage of photos and all will all disappear,
One day,
Circular is the way to continue those with your generation's in the future,
Who will come looking for those things for you.
Yeah.
And I wonder,
Do you have any fears about how technology will change,
Like how circle it will continue to exist or evolve based on technology or you think the cloud is pretty reliable as a platform.
It's,
It's the,
I can't.
I took on this mission of circular right I used to work for a company called Salesforce in the enterprise.
Yeah,
And so know every aspect of enterprise security and privacy and my former CEO Mark many are built an amazing company right and Salesforce,
And what he built the whole company on the basis of trust and and and being open and honest with your customer and the company that is now but God knows billions of dollars right now to add 20 years later so our intentions initial when we started off circle it also was to build a company that is private and secure,
And our job is just one.
We want to take everything that you want to deliver to your loved one and make sure they get get it in the future.
That is the extension that is why we are private we don't have ads we don't sell your data.
We don't charge you any money to.
Wow,
So this is free to use.
Absolutely.
Everyone.
Yes,
Everyone is absolutely free and you will do some for your listeners would say okay well what's the really the catch.
Well,
The catch is simple,
Somebody still has to pay for all the storage and everything.
Right.
So,
The way circle it will work is a lot in our technology people will be able to send gifts,
Flowers,
All those things to their loved ones so that small commission that is generated pays for your storage.
Wow.
So if I wanted to send flowers to my sister,
God forbid if I didn't die before my sister,
I've really don't want either of us to die before each other but a morbid thing to think about but if I if I died before my sister and I scheduled to send her flowers on her birthday for the next 20 years of her life.
The commission a small fee for buying the flowers to send to her would go to paying for the storage for the cloud.
Absolutely.
Wow.
Wow.
I mean,
It's,
It's,
It's there is a lot of services we are going to provide in the future which right now we have a lot of those under patents and stuff and all that so my attorneys may not want me to get into the detail but solving a lot of your life's problems right like some basic things of what happens if I'm not there.
I want my brothers to be able to do certain things on my behalf,
Those are all the things people would do this will really evolve into a extension of your will solution.
Yes.
Yeah,
And I will caution listeners here don't put anything legal in here.
This is for sentiment and legacy and education and wisdom and all these other things so I would probably an art you can back me up on this or refute it if you want but I would not recommend putting legal wishes into circle it.
So,
That is,
That is part of our roadmap,
Ultimately you will be able to create those wills because we look at will has to purpose,
You have,
You have physical,
You have a monetary financial assets and then you have digital assets right we want to be the company you're going to trust to distribute those things for your loved ones.
Oh,
That's fascinating so you're like,
We're going to weave this in eventually.
Absolutely,
Because this is something that our users absolutely would want because not everybody can hire those expensive attorneys who are going to come down,
Sending files and videos to loved ones.
Right,
Well and not every attorney really knows how either they're not software,
People,
You'll be surprised on how a law firm in fact came in and wanted to buy us very early in the stage.
And I'm not surprised because I think it's a brilliant idea I've never heard anything like this before and I'm like why is no one thought of this before simultaneously.
So I'm really curious about how exactly the process of circular work so I've downloaded the app on my phone.
And then what happens.
Really,
There's two sides to circular right so when you come in,
You'll have to do the setup right so it takes you about 30 seconds to set up and about a minute or so just to put in necessary information to get you up and running right once you're in the technology,
What it does is once you have you and your loved ones there.
This technology will know you and your loved one and all the important holiday and occasion that matters the most to you.
Okay.
And it will then remind you from time to time to create cards for your loved one and you decide what goes inside maybe it is a letter,
Maybe it has pictures in it maybe it has a video message in it.
So you are able to come in,
Decide who you want to send a card to pick that person.
Go to card library,
Pick from thousands of the card for holidays and occasion,
Or just because that are out there and whether you want it to be delivered.
Three minutes from now or three years or 30 years from now so give it to circulate and circulate will will take care of the rest.
So that's,
That is how simply the technology was something that we are very naturally.
So when you,
I think earlier you asked this question and I through talk to I got kind of forgot to answer that question but it's what we really do is the same thing as you do if you were to actually send a card to someone right like go pick up a card,
Think of a person write your message add things in it and send it,
And that's what you don't give it to post office here you're going to give it to circulate.
Yeah,
It's literally like having a little digital Butler,
It's like here take this away and delivered at another time.
Absolutely,
It shall be in some folks have called it is your a virtual time capsule every card is a time capsule right so you decide when that unlocks.
I want this card for Christmas,
But 10 years from now.
Okay,
Or I want this for somebody when somebody gets married or somebody has a child those future events happening,
You decide.
And I wonder too,
If I'm the recipient of a circle it like if I'm,
If I'm the daughter or the granddaughter of somebody who's created circle it will I get a text or an email that says somebody has a message they'd like to deliver to you.
Would you like to open it.
Yeah.
So what is the user side look like,
Or the recipient side.
And so what's your sister is going to see there is a card created for her 20 years out,
It's going to come.
Okay,
But she doesn't know what's in it,
And who is it from,
And that card is locked.
So that's the user side of things.
And 20 years later when that maturity and you,
Whatever event you have said has to happen in the future happens,
Then the card unlocks for them.
And if they don't have the app,
How do they know that something is waiting for them.
It's a brilliant question in that sense because a lot of our users are not even born yet.
Isn't that funny.
That's so wild.
So what we're seeing right now is moms,
While they are pregnant,
Right,
They are creating cards for their kids to get throughout their life,
Or different things reminding them one day a mom told me that she created a card one day,
Just when the son is really going to be a braggy kid is to show him how much pain she had to go through the child.
And there's a lot of fun use cases like a husband who is,
Who has notorious for missing Valentine Day,
And important occasions for wife and being in a doghouse.
Now Circulate is a savior because he can record messages and cards that actually will matter something to them when 20,
30,
5,
7,
10 years out,
These things will start popping.
Right,
And they'll come to people's phones or people's emails.
I mean,
Because they don't exist yet so it's like how do they,
Yeah,
Yeah,
Yeah.
So the other aspect of it is,
As a child who may be not born or even a three year old,
They don't have the phone,
They don't have any technology right when they come into the technology 5,
10,
15 years from now when they are coming in and connecting with their family and they are going to be able to do this whole smart validation process where we're going to validate you into the family tree your family,
Your family members will opt,
Will approve you and once you join in the thing that the grandfather left will start flowing to the kids so everything that is being left for the kid,
Circulate will hold in and will do everything work with the family to make sure the kid comes in and gets all this stuff so the way it will work is just be involved.
So you can get the family tree and the family tree will come in to get things from your ancestors and loved ones.
That's wildly cool.
Because you like get joined into the fold of the family tree.
So this technology feels very endless.
Circulate feels like it could go on for forever.
My first name for Circulate was Timeless.
It didn't fully explain what we did.
Right,
So we removed it but we look at that as a timeless connection between you and your loved one right that's why we say Circulate is a technology used to connect with loved one across time.
So now why the name Circulate?
The name Circulate came from this whole action right like this is a holiday just Circulate.
That is what we were looking at developing and early in the stages I mean these finding names nowadays is not that easy right so we stumbled on that,
Then we worked through a long time I think about a year we spent getting the trademarks and all those things.
Because long term we wanted to build a very safe and secure company that was very sound foundation basis so we wanted to make sure that all those bases were covered.
Yeah,
That makes sense.
Well,
And I think,
You know,
A date on the calendar in the future just circle it.
And that's,
That's immediately where my brain landed when I heard of this technology when you showed up in my inbox and I was like,
That's pretty wicked cool even dates years in the future like post calendar we're not going to have calendars anymore because paper is going to be obsolete.
We'll just circle it,
That's probably a lie.
I'm making funny predictions about the future but yes,
Your family is a circle right,
You have your circle of trust like everything about us like circle so we built Circulate for not for the rest of the world,
But for the people where you have 10,
000 people on it and stuff.
We built it for five or 10 people that matters the most because that's why you're there.
Yes,
It's for my friends and family circle.
It's not for,
You know,
The 1.
7 thousand people following me on Instagram,
It's,
Yeah.
And I'm not the only one who's the Instagram model selling bags and purses on this I'll tell you that this technology is where you actually when you care about someone enough that you circle.
Yeah.
Oh my gosh,
That's just so beautiful and I wonder okay so we've done quite a bit of talking about the platform.
And as the person who founded it I have to know how are you personally using circle it in your life who have you sent messages to,
Or what do they contain.
Yeah,
So one of one of those things right where it's like the chef doesn't eat his own food right at that time because he's so busy cooking.
So we have been so busy doing building this technology right and since we put this thing in the marketplace,
Few months ago.
We've been doing so much right we're going to catch what we're now like half a million people downloads,
And the biggest so we have to work very hard so the things that I did initially was to create cards for my nephews but what some of the things that are coming in our technology so in in in about October timeframe,
You'll be able to circle it you'll be able to deliver cards,
And any gift anywhere in the globe.
At the same time.
So those are all the things that I'm because a lot of things that I need to do with for my dad is deliver flowers to mom on her birthday in September.
Okay,
Do this so those are all the things we're building right now to make sure that the world has it in a couple of months.
Yeah,
Yeah,
Well,
And with half a million downloads on the App Store to it's,
I'm sure there's demand for new features all the time.
It's like who I thought of this and I'd love to be able to do this and so as the founder it's like,
I got a.
I got a job.
I got a job.
I got a job.
I got a job.
It's my job to jump on that.
It's,
It's the interesting thing is that it's not as much as about feature and functions.
If you actually will look at the technology we made it very simple so my mom,
Who is in her 70s can use this technology.
Yeah.
And so,
Either you wanted to send a picture you want to send a card,
It is that that simple within the technology.
So we are our goal is to continue to keep this thing simple because a wide variety of the people are coming in all over the globe and all different ages.
Yeah.
I think that this one thread.
I want to leave something here for after I'm gone is the same.
It's,
It's every.
I've met a person that really didn't get it.
I mean usually I when people learn about circulate and all this is what I hear like they,
I hear words like,
Or meet this,
I wish my grandparents had this when they were alive.
A son who lost his parent in my focus group told me,
I would give a million dollars if I can just get one message from my mom and dad right like these are all things people like grieving about and circulate helps them so this is why.
I'm getting calls from a small little company in the early stages back in April,
May before we even went live I'm,
I'm getting calls from American psychology Association I'm getting calls from Alzheimer's Foundation,
Because they look at how this technology can help all the patients that they have.
Because it's it's remarkable wish of the dying.
When people know they're going to die they're like,
Oh gosh,
I've got to leave something.
I've got to make sure I've said what I need to say it one of my very favorite books on grief is called on living,
And the author is a hospice chaplain and she just goes around and and essentially sits bedside and listens to people who as they're dying,
And they tell her all these amazing stories about things that they wish they'd done or stories that they would love to tell their kids but they're their secrets that they can't uncover just yet,
Or they wish they'd taken more time to do x,
Y,
Z or that they had somebody to pass a lesson on to.
And it's amazing that this kind of technology exists and that you invented it,
And that it's going to help people so far into the future.
Yeah.
I've seen people from both sides like I've seen cancer patients,
Using a technology.
And,
But my mind,
The mission,
We are after we want to make sure people get this technology in their hands before they have cancer before when they are healthy,
Right,
Because the,
It's,
There is so much storytelling in their life.
And so,
The person who needs to learn from them.
So start early so that is why we were working very hard to make sure that people know about it because the folks that are with Ken,
So they are on this technology.
I mean,
Every time I get a message about.
Thank you very much or question about somebody making sure can this really will be delivered 20 years later and I have to explain and that is the only business we are in.
I'm in the office.
And that visual brings me so much joy to
