Energetic integrity is the difference between a strategy that works effortlessly and one that drains every ounce of your energy.
Achieving energetic integrity is simple.
Every activity holds its own unique energetic signature and every response that you have to it is either going to amplify that energy or disrupt it.
When you match the energy of the response to the energy of the expression,
You have energetic integrity.
What does that mean?
At a practical level,
It means dropping into the energy of what you're creating,
Observing the details of its movement,
Its form and its feel and then doing the same for your proposed strategy for working with that energy.
So say for example you are putting together a retreat that will help people to heal their specific aspect of trauma.
You need to get it in front of the right people with the right message and your first thought may be to use ads to target people with the right interest.
So you drop into the energy of the retreat and it has this really calm energy like being wrapped in a warm blanket and then you drop into the energy of running targeted ads and it feels kind of crunchy.
That's energetic dissonance at work.
That strategy is not going to work for a number of reasons.
Firstly,
The energy of the ads-based approach will be starkly different to the energy of the experience and it will put people on the wrong foot from the outset.
Secondly,
The energy will pull you out of creative integrity constantly leading to frustration,
Exhaustion and resentment.
And thirdly,
The energy being directed through the ads will fail to maintain the harmonic that's actually going to attract people who are going to really get what you were offering.
You can try to push it but it won't work in the way that you need it to.
It's time to get a little bit more creative and find something that is going to work.
So what you need to do is what you are trained by life not to do and stop.
Take a breath and allow yourself to bring forward something that will be in energetic integrity.
It's the pause that allows you to pull this in.
And perhaps the thing that is right for you is to send out the information via your network and you drop into the energy of that and it holds the same qualities as the retreat.
It's a match and your strategy has been led by energy.
The way in which any business is designed,
Developed and brought to the world has a massive influence on how it is received.
Energetic dissonance is a distortion and it leads to distorted responses like clients who ghost for example.
Every single opportunity you create will be reflecting a different kind of energy and how you work with that energy will create a harmonic that amplifies the energy making it easier to be received or a dissonance that distorts making it harder to be received.
The mechanics of any response need to sustain the energy of the creative seed at every stage of development and delivery and sharing.
Energetic integrity is a 360 degree consideration.
So every means you use to deliver on the creative energy must sustain the energy.
If you are looking for freedom then a system or approach that demands structured focus on the specifics will not help the energy flow.
In this case you have to release that structure to allow the energy to flow through another means of delivery.
Pursuing a strategy that engages you in activities that operate in a different mode of energy will push you down but the one that mirrors the energy will lift you up.
The energy behind running ads to generate leads is totally different to the energy of public speaking.
They're both valid strategies and neither is inherently right or wrong.
It's how they match the energy that matters.
So visualising energy becomes the key.
If you understand this then you understand the guiding principles of designing your own business on your own terms.
You give yourself permission to move away from the mainstream beliefs and thinking and wisdom so that you can innovate the next wave of business.
Trusting your inner knowing,
Wisdom and authority.
That's the challenge.
Hesitation will kick in when you put your intuitive insight up against conventional measures.
The truth is that you have more than enough evidence of the accuracy and efficacy of your intuitive wisdom but using it in this way marks you out as different and that's what activates a resistance and you pull back.
Trust is hard to establish and maintain when you are choosing to walk your own path over the one that is prescribed for you.
So what does it take to trust?
Well it's a journey that begins with accepting yourself,
Your path,
Your gifts and your expression.
And it's a process of coming into being and becoming your soul self by embodying the truth you feel within.
It's giving your business self the permission to move past the restrictions of labels and conformity to find a deeper,
More meaningful voice to share transformation and inspiration with the world.
There is no universal solution to this.
There is no magic wand.
But seeking energetic integrity will always grant you the freedom to find your unique solution.
