If business is a way to make money and nothing more,
Why does it matter so much,
What we do or how we do it?
Work and business are more than a way to feed,
Clothe and shelter.
What we do is a way to nourish the soul and to express it.
When a business is given space to consider the deeper questions that drive it,
And the focus is taken off those KPIs and metrics,
Soul energy inevitably makes itself known.
Soul energy is that feeling of there being more within that wants to be expressed,
Created and brought to life.
A soul business is one that believes it can achieve real,
Sustained transformation.
It's bold and audacious,
But never brash or arrogant.
To express your soul is to accept the magnitude of what is within,
And to step outside the boundaries of what already exists.
Soul expression is never contained by what we already know,
It's a journey into what we do not yet know,
Or are aching to remember.
Soul energy is made to transform,
It's a catalyst,
A change creator,
So it's never comfortable within the confines of what already exists.
It seeks to create what can be.
So soul expression is always taking you into the realms of change,
However subtle they may be.
And businesses of soul matter.
They are the portals of change for how we choose to live,
Connect and consume.
Businesses that bring soul energy into the day to day transactions and the bigger transformations change how you perceive yourself and how you act.
Soul businesses are part of the solution for the mess we have made with our world.
Every business can become a work of soul.
Every business was created from a spark of soul.
Yet the less attention we pay to that spark,
The dimmer it grows,
The more we focus on the material attainments of business,
The weaker our connection becomes,
But it can always be reclaimed.
The real challenge is not in the transformation of a business into a work of soul,
But the permission you give yourself to treat it that way.
The level of expectation for a business to look a certain way and to be measured according to a single definition of success makes it extraordinarily hard to buck the norm.
Hard,
But not impossible.
In fact,
More and more entrepreneurs are seeing through the illusion of a business designed purely to make money.
They are choosing to listen to themselves rather than the noise that surrounds them.
The impact of this shift,
Whether you have felt it yet or not,
Is very real.
The foundations of business as we have known it are being removed to make way for a much more human,
Flexible and conscious approach.
The norms are being challenged.
Most importantly,
Entrepreneurs are looking to themselves for answers and creative solutions instead of the armies of gurus that sell instant fixes and solutions.
When you choose to look within for the answer,
You already know that there are no quick fixes.
Business is a journey into self-realisation.
Entrepreneurship will bring you face to face with every demon that has been part of you,
And it will show you how to be more of yourself without them.
This is not the fast path to a quick buck,
It is the journey of self-discovery and self-expression.
The value is in the experience,
Not the end result.
This is what marks the soul business out from the crowd and makes it so valuable to those who are seeking an alternative.
To activate the soul within your business,
Come back to the identity of your business,
Its purpose and its values.
These represent the power to create uniquely.
Each of these areas is a specific energetic frequency and together they can create a unique harmonic.
When this is actively engaged in your business thinking,
Design and action,
The entire dynamic will shift in hugely positive ways.
The soul of your business will be felt in every aspect of that business operation,
Whether it is visible or behind the scenes.
You will feel more fulfilled and ready to continue your journey of soul expression,
But most importantly,
The change you are uniquely capable of creating will be moving out into the world with the benefit of us all.
