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This is about Shadow Work. I'll be releasing several of these 1-minute soundbites over the course of the next while. The “shadow” is a concept first coined by Carl Jung to describe aspects of the personality that we reject and repress into our unconscious psyches - a collection of impulses, desires and defensive. Failing to acknowledge them causes inner conflict and misalignment. My work (shadow work), revolves around helping others become conscious of the unconscious parts of themselves.