Magnetic Marketing

In episode 101 of the Biz Alchemy podcast, Jacquelyn explores why so many heart-centred, conscious entrepreneurs have a dream where all you have to do is show up in your biz and share your gifts, without having to worry about marketing. Instead, all those soul-aligned clients just find you!
She shares her realisation of how this dream is linked to how business will exist in new earth, and that there are times when we are already embodying this. She gives an inspiring example of this happening in her business, where the magic of magnetic marketing made a powerful appearance.

Transcript

Welcome back.

This week I'm going to dive into a theme that many of us have a love-hate relationship with so I've titled this episode Magnetic Marketing.

Now of course this wasn't what I was going to talk about.

I was going to continue my series on the chakras and how your personal chakras impact your business success and we're up to the heart chakra.

So as I set out on my beach walk this morning that was my intention.

I was going to talk about the heart chakra today and as I was walking along I'm thinking oh wow that's so apt because I've had experiences in my life over the past week that have seen one experience has made my heart so open and expansive and joy-filled and I will talk about that later.

But I've also had another experience an ending that has caused my heart a lot of grief and and constriction in a way so or contraction maybe.

So I'm thinking oh great I can share these stories in relation to the heart chakra.

Anyway I get as far as I want to go and then I turn around and start to walk back towards home towards the lighthouse.

The lighthouse must have had a bit of an impact on me because suddenly I saw the light suddenly went oh no no no no I'm not meant to talk about the heart chakra this week I am meant to talk about marketing and in particular magnetic marketing.

Now the inspiration for this comes really from from two things.

One is what I was talking about this heart opening experience I had this week which I'll share later and the second is that in this alchemy playground my beautiful tribe of women each month I choose a theme for us to focus on in our calls and this month's theme was magical marketing.

Now in my portal where I put a lot of my content around the themes that I choose I actually didn't have a marketing section there were things related to marketing but they were in other under other headings and so I thought I will make a magical marketing section and we'll talk about that this month.

Anyway the first call that we had together something that came up and so many of us resonated with it and I'm sure you will too is this idea that in our perfect perfect business we would not have to do marketing that our clients would just find us and we could just do what we came here to do and of course when you work with coaches it's like yeah yeah yeah beautiful dream but that's not the reality the reality is you have to show up you have to put your content out there you know you've just all the rules yeah and and of course that's true because in the old paradigm of business those rules are important and relevant to that but dear friend we are moving into a new paradigm of business and although we are not there yet we are beginning to implement different parts of the new paradigm into our business because the transition is not going to be black to white it's not just going to be an overnight thing it's going to be a gradual implementation a gradual change in the way that you show up in business so suddenly you've shifted your business without realizing you've shifted your business but really on the whole right now I bet that probably 80% of you listening to this are thinking oh marketing I just wish I didn't have to do it and that's because I know that my audience are a self-aware conscious audience they're heart-centered in their business and there is something that feels out of alignment with the yang approach that marketing entails now I have touched on this before well I did a whole episode on it so if you want to know more check out episode 80 how to fall in love with your marketing but there's something I didn't talk about in that so my approach in that episode was find ways of marketing that feel aligned for you that light you up that create the connection that you really want and so that's a way that we can adapt the yang model of marketing to a more yin-centric approach but something I didn't really touch on in that episode is that the reason that we feel or we very often feel this way around marketing you know just oh my god I wish someone else could do it and I could just show up and be me and share what I have to share and the reason that we feel that is not is not just because we do not feel worthy we you know are wearing an invisibility cloak and all those other reasons that we could say are affecting our mindset and affecting our energy and I'm not saying they're not true but they're true in the old paradigm and because business on the whole is still operating in that old paradigm well there's truth there in that but the reason that you may be feeling like that if you're someone who does about the marketing thing is actually because there is an awareness within you that you know it is possible to just show up be yourself be completely authentic share your energy share who you are and that the right people will find you you have an awareness of this and this is because you are tapping into the new paradigm that we are creating on earth you are tapping into a new way to be in your business rather than do business so you're not avoiding reality I just want to let you know that and I think this just became really clear for me this month with the the magical work I did with the Playground Ladies or we did together in our conversation and our exploration that dream does not work so effectively in the old paradigm but holding that dream and believing in that dream and knowing that actually we are moving towards that dream will allow you to bring that energy into the old paradigm while you still do the marketing that's required so as I said it's not like boom you'll go straight from one to the other there's a gradual integration of this new paradigm and the foundation of this is magnetism it is drawing the people to you who are so aligned with you who are searching for exactly what you have to offer them energetically in particular this is the new paradigm this will come to pass but right now we are bridging into that so listen to episode 80 implement what I shared there but also be aware simultaneously that you are integrating this new way of magnetic marketing and this is a deeply yin energy with just a splash of yang so you take action exactly when it's required inspired action that is the key and here's the thing the truer you are to yourself the more magnetic you will be so let's play around with this shall we picture this you get inspiration for this amazing program it just feels so right you look at your calendar and the perfect dates stand out they're available it like fits in so well because you go oh great I wanted to do that at the new moon and look there it is free and I can offer it then and oh my gosh that also ties in with this lovely other offer I've got at that time you know whatever but it's just like the perfect dates emerge so while this energy is high you share your inspiration with your soul aligned tribe you know with those who are drawn to you so magnetically and you say oh my gosh I've had this idea for this program and they feel the energy of it instantly it is so aligned with them because they are so aligned with you and with your inspiration they feel the energy of it immediately and they know they absolutely have to be a part of it just this inner knowing I'm called for that even though they don't know the details they don't know what you're actually offering and in fact neither do you you might have a broad idea but you don't know the nitty-gritty you feel the energy of it and they feel the energy of it and they know it's right it sells out instantly absolutely magical this is how it is in the new business paradigm and you may have experienced this you might have tapped into this sometimes it can happen it everything is just so inspired and aligned and so flowing it just happens and then other times we're like it's such a struggle it's such a struggle and we have to go back to old paradigm marketing and we're challenged by it and we don't get the response we want and we're just like wow how was that so different to the first time but the more experience you have of these two different ways the easier it is to recognize why it didn't work one time when it just flowed so effortlessly the other and this is a part of the learning this is a part of the bridge the transition from the old to the new so i had that experience this week the magical experience and to be honest i still can't quite believe it i'm not fully grounded in it yet and yet it was so effortless that every part of me knows that this is the new way this is what the ladies in the playground were expressing that they wanted in their business it's like i got a chance to experience it so that i could share with them and share with you and say it can happen it can happen this is the new way so you might ask what magical thing happened well as you're aware because i mentioned it on last week's podcast i decided to hold a retreat in france it was pure inspiration i told a little bit of the story last week about how it came about i had been fed a couple of little hints beforehand but i didn't open to them but they were there they were in my conscious awareness and then suddenly something very left field opened me up so that those little things that had been coming in just dropped in and the inspiration came i'm taking a group to france to provence in may next year you know it was so easy the accommodation fell into place the first place i connected with that i felt really like has to be there yep those dates were available you know it was all so easy and so perfect i dropped it into my two groups biz alchemy playground and a couple of days later mentioned it in the receiving channel i said i don't know what this is about i feel like it's a mystery school but don't know much else we will co-create it once we're together energetically it sold out within a few days i didn't even have the pricing worked out and people were saying yes i want to come i had to sit down last thursday to actually write all the details of it out because it had all happened so quickly and by saturday it was sold out 10 places and someone on the wait list i still can't quite believe it like even as i'm telling you about it now and and this is the weird thing the ladies who have joined feel the same they're a bit like where did that come from how come i'm suddenly going to france next may it was just so a line for for everyone at a soul level it's almost like our souls took charge and dropped us into this container and suddenly our mind had a chance to catch up and go what what where really i'm going to france next year like that's exactly how it feels and i think that's how a lot of the ladies feel too because it was so fast so why why did it happen this time i looked at someone recently and i was looking at about the fact that when they put these calls on these calls sell out in a minute and a half i think 20 people go on the call and i was like wow isn't that amazing you know to to to have that and you know there was a part of me going gosh wow i'd love that you know and i'm sure you feel i'm sure you've seen the same and felt that too and suddenly having this experience i really understood why this is a soul journey for me this is my soul saying you must go back to france and you must do it with this group and you will be creating alchemy there it's a soul agreement and the only reason our souls could find each other if you like that could be magnetized to each other is because we have all been so conscious of stepping more and more into our truth of showing up in our business in our truth and really undergoing this journey of self-awareness and expansion together so that when the seed when the inspiration just came into my world just dropped in as i said there were a few different channels receiving it but it was just one comment that was absolutely nothing to do with a retreat in france but that one comment from my friend was all i needed to hear to for all those pieces to come together and for me within a couple of hours to go this is what i have to do and there was no doubt there was no fear i just knew it had to be and everything just fell into place i didn't create an invitation page i didn't create anything really all i did was email the accommodation place and drop a message in our bizalchemy playground telegram chat to say i've just had this inspiration going to provence in may that was it that's all i needed to do and the magic happened the alchemy happened and so as i was walking this morning and considering this that's when i went this is the new paradigm of business this is how marketing let's just put some little air quotes there is in the new business paradigm it's not marketing it's magnetism and this is what happens when you are so aligned and one thing i have talked about a lot in the receiving channel my patreon membership is about magnetism the silver grid i talk about that's active on the earth now is a magnetic grid it is about drawing to you what you are resonant with and receiving it see i i as i said that i was thinking about well that's sort of the law of attraction but it's not because you must receive it it's magnetizing it to you and then you receiving it and to be honest i think it is all the work i've done with the amazing ladies in the receiving channel since may when i opened it that has enabled me to open all these different channels to receiving and that includes receiving inspiration receiving insight receiving guidance because that guidance as i said was coming in through a few different channels and then i just needed the one little bit of inspiration that pulled everything together and so suddenly the path was so clear my vision for the future has been so cloudy and suddenly it was like the mist parted and it was like boom there it was and all i had to do was take inspired action all i had to do was send one email to the accommodation and drop a little post in the playground and then i mentioned it on our receiving channel meditation and i sent out an email to the playground so that everyone knew about it that's it how's that for like effortless action that is inspired action that's what i mean when i said i was completely in the yin receiving magnetizing to me and receiving all that inspiration suddenly the pieces fell together and i had these couple of little bits of inspired action to take and that was it now i've run tours de france in the past i took journeys there um a long time ago 2007 uh 2013 2015 i think so i know the effort that was required i know how much work i put into those into creating these amazing itineraries all the beautiful pictures like days and days and days work and then the marketing and of course marketing wasn't quite so easy especially in those earlier days of facebook you know wasn't what it is now and it was pretty much your email list so it was harder it was harder to market then in that way um but it took so much effort it took so much effort and i might have got five six people so looking at that and then looking at this is just as i said i'm still a little bit like oh my gosh so this is how it's done this is it this is what inspired action means this is what receiving and magnetism means and this is showing me the new way i'm embodying it now now i'm sure i'm going to drop back there's going to be still things i share that that i'm doing from the old paradigm because i'm transitioning as well but to embody this new paradigm way actually is going to make it so much easier for me for everything else that i do moving forward and ultimately to embody magnetic marketing or magical marketing as i called it in the playground you must be able to receive the inspiration in all ways whatever channel it's coming from and then take that inspired action that's it now the background to that is having your receiving channels open it's continuing the self-development to help you move more and more into your truth to really show up in your business as authentically as you can which is an evolutionary process and in many ways that's why even within the playground our calls end up being a lot more about our personal evolution very often than specifically the business because what happens because what happens in the business is a consequence of that personal evolution i hope that's inspired you and and also especially if you're someone who goes oh my god i'd love my business except for the marketing i'm hoping this gives you hope and and trust in yourself that you have that feeling for a reason because there is another way but also acknowledging you are in transition so you know take some of the what i shared with you in episode 80 so that you can apply that to the current business model while embodying this new way of being in business and until next time have an alchemical week in your biz