8 dias

Creating An Intentional Marketing Plan

Por Agatha Brewer

O que você irá aprender

This course covers the five essential things you must understand to create an intentional marketing plan for your service-based business. I share the fundamentals I've shared with dozens of entrepreneurs I've coached to help them find clarity in their marketing as they launch their businesses. By the end of our time together, you'll know how to attract clients in a way that feels aligned and authentic to you. Knowing how you will bring people into your world and creating a plan around it makes it much easier to implement. Aligning your marketing strategy with your personality and strengths will be more effective because you'll want to show up to do it. That means you'll get the results you're looking for.

Agatha Brewer

Atlanta, GA, USA

Agatha Brewer is a seasoned marketer with 19 years of experience working in organizations ranging from boutique agencies to Fortune 500 companies. She's led marketing teams and created countless marketing plans, including managing complex lead generation strategies for B2B software companies. She leaned on this experience to launch her own...

Lição 1

Why Should You Create An Intentional Marketing Plan?

In this lesson, you'll learn why it's important to create an intentional marketing plan so that you can confidently market your business from a place of clarity and confidence. By the end, you'll understand why spending some time to focus now will help you save time and energy in the long run.

Lição 2

Marketing As A Service

Before you begin marketing, you first have to believe that the marketing you’re doing is in service to your ideal clients. If you don’t believe this, your marketing messages will feel pushy instead of helpful. In this lesson, I help you shift your beliefs around marketing so that you can create from a place of service.

Lição 3

Understanding Your Deeper Why

To market effectively, you need to understand your deeper why. This is the reason your business exists and the vision you want to bring to the world. In this lesson, I'll help you connect with what you're trying to create so that you can bring this to life in your marketing.

Lição 4

Defining Your Ideal Audience

In order to market effectively, you need to understand your ideal client and what they are coming to you for. In this lesson, I guide you through a few journal prompts to help you get more clarity on this. Note: You may want to grab a journal or piece of paper to help you brainstorm, or find another way of capturing your thoughts so that you can look back at it later. Music by Maksym Dudchyk from Pixabay

Lição 5

Choosing An Aligned Marketing Channel

In this lesson, I help you choose a marketing channel aligned with your personality, strengths, and stage of business. When you align your marketing strategy to your strengths, you enjoy it more, which means you'll actually show up to do it! Tapping into your marketing superpower makes your marketing that much more effective. I've included a short visualization practice to help you "try on" your marketing channel and see if it's a good fit. Music by Maksym Dudchyk from Pixabay. **Visualization practice inspired by teachings from Coach Training World and Feroshia Knight.

Lição 6

Creating A Strategy Around Your Chosen Channel

For a marketing channel to be effective, you need to create a strategy around it. What will you do to bring your marketing channel or platform to life? How will you create awareness for your brand and services? In this lesson, I give you a few things to consider as you start building your plan.

Lição 7

Understanding Your Buyer's Journey

To create an effective marketing plan, you need to consider the journey your customer takes before hiring you. This is your "buyer's journey" in marketing and originated from the AIDA model, credited to advertising pioneer E. St. Elmo Lewis in 1898. In this lesson, I walk you through an example of a buyer's journey and explain how you can start baking this into your plan for more effective marketing. Note: "Know, like, and trust" is a concept popularized by author Bob Burg in his book, "Endless Referrals."

Lição 8

Bringing It All Together: A Guided Meditation

In this guided meditation, I bring together all the concepts I covered in this course. I help you see that your marketing is in service to your future clients and the journey you're creating for them will help them feel seen and heard. Finally, it ends with a few affirmations to help you see that you're like an artist, bringing your marketing (and business) to life. Music by Maksym Dudchyk from Pixabay

Avaliações Recentes

Amylouise

July 13, 2025

Nice course! Maybe Day 1, 2, and 3 could’ve been combined, or at least Day 1 & 2. I needed more help with day six, with coming up with a story. Right at the end in the last few seconds there were a several things added that needed more time such as 1. How do I want to showcase my story my marketing? 2. How do I want to share what I’ve learned with...

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