The Scroll: Why We Get Hooked And How To Meet The Urge

The Scroll is a six-part course from Jacky Power — BBC-featured therapeutic poet, EFT practitioner, and addiction specialist who wrote her thesis on social media addiction. Drawing on her own research and years of clinical work, Jacky takes apart exactly what keeps us hooked — the design tricks, the attachment patterns, the reward chemistry — and replaces the usual advice (delete the apps, buy a lockbox) with something that actually holds: understanding what you're really reaching for. Across six lessons you'll learn: — the specific design mechanics built to keep you scrolling — why you keep reaching even when you're not enjoying it anymore — the difference between reaching towards connection and reaching away from a feeling — a practical, judgement-free plan for a phone relationship that actually works — an EFT tapping practice for the exact moment the urge arrives This course discusses loneliness, compulsive habits, and — briefly, in Lesson 2 — some distressing news headlines used as an example. It is not a substitute for professional support. If social media use is part of a wider struggle for you, please reach out to a qualified professional; twelve-step fellowships for this specific issue also now exist.