The first one is always free.
That's just good marketing.
The free trial.
The try before you buy.
The free sample.
The taste test.
The first one is always free,
If you have a quality product and you want a good way to end up making future sales.
The reason we see this strategy so much is because this sales model simply gets customers.
It's attractive.
But why is this model so attractive?
In a word,
Hope.
When you give a person a taste of something delicious,
Especially if it's exactly what they're hungry for,
And it's free,
They will stay for dinner.
They'll hang around a while,
And they'll likely make an effort to come back to eat another time.
When you can help a person get a need met,
Solve a problem,
Or offer a way out of their situation for free,
For them,
It's not just a win.
It's an easy win.
It's an accessible win.
And those are hard to come by when a person is stuck.
Obtaining a win that truly helps is profoundly impactful.
Just a taste gives the individual the hope that they too can get their personal needs met.
That there is a way out.
That there is a way forward.
And you are the one who can help make this happen.
This transfer of hope happens on an energetic level.
You can feel it when your heart soars.
When you're offered the prospect of your dreams being realized and your goals being achieved.
When you're offered the prospect of your life being transformed for the better.
When hope is transferred from person to person,
The experience is.
.
.
Well,
Imagine two children playing on a summer night,
Settled down inside a pillow fort of their own creation.
They lay side by side.
One whispers to the other,
Do you think we'll still be friends once summer is over?
When my family moves away?
The other one looks at the first seriously.
We'll always be friends.
I'll come visit you.
Really?
You promise?
Says the first.
The second puts out her pinky.
I promise.
She whispers.
They gaze fervently into each other's eyes,
Their little fingers wrapped around each other's.
And just like that,
It's a pact.
The transfer of hope is a sacred bond,
Childlike in its innocence,
Fundamentality,
And purity.
It goes without saying that hope is powerful.
So hope is powerful.
Hope is attractive.
Hope creates bonds and connections.
Now we see why hope is a great marketing strategy for selling products and bringing in customers.
The free trial is hope.
Endeavor to give others hope,
And you can market yourself too.
So,
If you're open to doing so,
How can you use the orientation of offering hope for free in attracting a partner,
Friends,
Or a community?
It starts by knowing what is the best of what you have to offer to another person.
You have to switch to having a sort of marketing orientation to your own self-perception,
Your own self-image.
For some people this comes more naturally,
For others it's a bit of a struggle,
But trust me,
If I can get there,
So can you.
Not saying I've made it,
Just saying it's a process.
You can join me on my journey as well.
So how do you get to a place where you can offer this hope to people for free?
How do you find out what is the best that you have to offer to another person freely?
Well,
You can ask yourself,
What are you willing,
Actually what are you comfortable giving to others for free without asking for anything in return?
What have you given freely to others in the past?
What services have you provided for others or offered to others without even being asked and without expecting or needing or wanting anything in return?
The kind of thing you do for people and when they thank you,
You're just like,
Oh,
Okay,
Because you weren't even expecting a thank you.
Think of things like comforting a friend who is down,
Reassuring or supporting someone in your community,
Singing or playing an instrument for an audience of one or for a crowd,
Tickling others with your silliness or sense of humor,
Building or repairing things for people either in your community,
In your household,
Friends,
Family,
Creating art or doing drawings for people,
Helping out with chores or cooking someone dinner,
Calling to check in on a friend or family member,
Offering your perspective on an app called Inside Time or even.
See what I did there?
What do people in your life come to you for?
Perhaps advice,
Perhaps seeking support,
Perhaps seeking a motivational speech,
A fun adventure,
Shelter,
Even seeking help moving or pet sitting.
These things that people gravitate towards you for,
These are your gifts.
And since they come from a secure place within you,
You have more than enough in store to give these gifts away freely.
Now,
Be careful.
If you're anything like me,
What you are truly most comfortable giving for free is not what you often lead with when you're offering to people your services,
When you're trying to show people what it is you can do for them.
As humans,
If we're not in a healthy mindset,
We constantly feel the need to prove ourselves,
To prove our worth,
To prove we have enough,
To prove we have the stuff,
The right stuff.
This results in us offering to people the services that we struggle doing ourselves.
We try to meet others' needs in areas in which we ourselves are lacking.
We overcompensate for the areas in which we are insecure,
Offering to others what we only wish that we were most grounded and secure in offering.
But the catch is,
When we offer it,
We're almost certainly always expecting something in return from those we offer it to.
And this is not out of spite.
It is simply because it costs us so,
So much to give away freely something we ourselves worked so,
So hard for,
Something we've toiled over yet we still feel that we're lacking in.
It's like giving away your paycheck,
Your entire paycheck,
Knowing that you've put in two weeks of work for it,
And knowing that rent is still due at the end of the month and you've somehow got to make that up,
Or things could be very,
Very bad for you.
Things could be fatal.
So we crave some sort of compensation,
And we feel entitled to it from the other.
We've worked so hard to prove we're worthy,
After all.
What you expect in return could be things like resources,
Love,
Kindness,
Protection,
Special treatment,
Sex,
Respect,
Removal of obstacles or interference,
And so on.
But if you find yourself doing this,
Behaving,
Thinking,
Or acting in a certain way because you think it will result in or warrant some special position,
Protection,
Or special treatment from another person,
Or group of people,
You'll know it's time to readjust.
This is akin to resorting to gimmicks to try and make sales.
It's not attractive in a long-term sense.
You may lose customers just as quickly as you gain them when they find the catch,
Your expectations.
Rather than fixating on what others have to offer you,
Like money,
Attention,
Stimulation,
Shelter,
Utility,
Purpose,
Etc.
,
You can attract others to you from a position of strength and security.
We do this by opening ourselves up to lead with the qualities of ourselves that we feel abundant in,
What we have to offer to another person for free.
What we offer not to prove ourselves,
But just because we believe in it.
We believe in the value that it brings to our lives and the value that it can bring to others.
We can reawaken ourselves to the value of what we already freely give to others in our lives.
Paradoxically,
If you've truly given it for free,
It's probably worth a lot.
In this process we begin to see how,
As naturally as breathing,
We truly make a positive impact in others' lives.
And that's attractive.
That's why others continue to return for more.
As you can see,
Part of learning to attract others is realizing that you were attractive all along.
You had worth and value all along,
Just by being you.
Now,
You're going to capitalize on it.
In other words,
You're going to reawaken yourself to the value that you provide to others and make a conscious effort to offer that freely to as many people as you want to attract.
This is a light inside of you,
A beacon to guide people to shore in your domain.
Let this light shine more and more,
Little by little,
And your confidence in the greatness of what you have to offer will grow.
Just see how people will flock.
Just watch how people's lives will be changed and be transformed by the value that you share freely.
Just watch how people,
Overcome with gratitude and with hope,
Will bless you too,
With their own free offerings.
What a wonderful thing this will be in all of our lives.
Even as one person is impacted,
We are all brought higher as a unified world.
Yes,
What a wonderful thing indeed.
Thank you so much for listening.
I'm so inspired by all of your gracious feedback,
And because of that,
I'm able to write these talks and share that inspiration with all of you.
In the reviews,
Please suggest to me any topics that you'd like my perspective on,
And I will do my best to cover your suggestions in future talks.
Thanks again,
And have an amazing day.
